Williamstown and Williams College use purple as the primary school color. An integral part of the town throughout its history, Williams College is one of the key reasons that the region is such a desirable place to live. A story explaining the origin of purple as a school color says that at the Williams-Harvard baseball game in 1869, spectators watching from carriages had trouble telling the teams apart because there were no uniforms. One of the onlookers bought ribbons from a nearby millinery store to pin on Williams’ players, and the only color available was purple.. Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. The landscape surrounding Williamstown is referred to as “The Purple Valley”. The color of the mountains at sunset often has a purple appearance.
“I think it pisses God off if you walk by the color purple in a field somewhere
and don’t notice it.” — Alice Walker
212 B MAIN STREET